Space Architects’ concept for this competition entry was to use a modular system of building to create a unique and industrial showroom that show-cased this iconic brand and paid respect to its industrial roots. The modular system was based on prefabricated units derived from the re-use of shipping containers, and would have allowed the showroom to be fabricated, including the bulk of interior finishes, off site. The competition was aborted prior to any award being made.